Blog - Elif Karakiz

A digital chart comparing Google Ads and Meta Ads performance for small businesses.

Google Ads vs Meta Ads: Which Works Better for Small Businesses?

In the digital marketing landscape of 2024, small businesses are faced with a critical decision: where should they invest their advertising budget—Google Ads or Meta Ads (formerly Facebook Ads)? Both platforms offer powerful tools, extensive reach, and diverse targeting options, but their effectiveness can vary significantly depending on your industry, audience, and marketing goals. This […]

Google Ads vs Meta Ads: Which Works Better for Small Businesses? Read More »

Illustration of AI assisting in creating SEO-optimized product descriptions for e-commerce platforms.

Writing Product Descriptions with AI: Create E-Commerce Content That’s Fast and SEO-Friendly

AI & Automation

In the fast-paced world of e-commerce, compelling product descriptions are the linchpin of successful online selling. They inform, persuade, and ultimately convert visitors into customers. But crafting effective descriptions at scale—especially for large inventories—is time-consuming and often inconsistent. Enter AI-powered content generation. AI tools such as ChatGPT, Jasper, Writesonic, and Copy.ai now offer e-commerce businesses

Writing Product Descriptions with AI: Create E-Commerce Content That’s Fast and SEO-Friendly Read More »

Side-by-side comparison of WooCommerce and Shopify features, pricing, SEO tools, and customization options.

WooCommerce vs Shopify: Which Platform Is Right for You?

Web Development

In the world of e-commerce, selecting the right platform is one of the most critical decisions a business owner can make. With dozens of options available, two platforms consistently rise to the top: WooCommerce and Shopify. Both offer robust features for launching and managing online stores, but they differ significantly in structure, flexibility, pricing, and

WooCommerce vs Shopify: Which Platform Is Right for You? Read More »

Illustration of AI writing assistant generating SEO content using structured prompt inputs and keyword data.

Prompt Engineering for SEO: Writing Better Prompts for Better Results

AI & Automation

The rise of AI content generation tools like ChatGPT, Jasper, and Writesonic has reshaped the SEO landscape. While these tools offer unprecedented speed and efficiency in content production, the results they deliver are only as good as the instructions—or prompts—you give them. This is where prompt engineering comes in. Prompt engineering is the art and

Prompt Engineering for SEO: Writing Better Prompts for Better Results Read More »

Digital illustration representing AI-driven keyword research with clustered topics and SEO data visualization.

How to Use AI for Smarter Keyword Research in 2025

AI & Automation

Keyword research has always been the backbone of any successful SEO strategy. Traditionally, this process required hours of manual work—sifting through volumes of keywords, analyzing search intent, grouping semantically related terms, and building a content strategy around them. While effective, this manual approach has limitations: it’s time-consuming, prone to bias, and unable to process data

How to Use AI for Smarter Keyword Research in 2025 Read More »

Digital illustration showing a slow-loading website impacting user satisfaction and business conversions.

Why Your Website’s Performance Is Hurting Your Business

Web Development

In today’s digital-first world, your website often acts as the face of your brand. It’s the first touchpoint between your business and potential customers. But what happens when your website is slow, unresponsive, or poorly optimized? The answer is simple: you lose customers, rankings, and revenue. Website performance isn’t just about speed anymore; it directly

Why Your Website’s Performance Is Hurting Your Business Read More »